Video Streaming Ideas | Streamhash https://streamhash.com Tue, 24 Nov 2020 17:57:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.13 https://streamhash.com/wp-content/uploads/2020/01/cropped-Streamhashlogo005-1-32x32.png Video Streaming Ideas | Streamhash https://streamhash.com 32 32 How to Use Church Live Streaming Software to Telecast Live Services https://streamhash.com/how-to-use-church-live-streaming-software-to-telecast-live-services/ https://streamhash.com/how-to-use-church-live-streaming-software-to-telecast-live-services/#respond Tue, 24 Nov 2020 17:57:02 +0000 https://streamhash.com/?p=9910 With the number of Coronavirus cases on the rise across the globe, churches are increasingly relying on live streaming to broadcast their worship services. There is probably not a single ministry right now that is not feeling the effects of COVID-19, everyone is learning to do ministry differently to keep the church communication with their congregation running. One area that has felt the most impact is church communication and there is a huge amount of pressure for the church to communicate more effectively with their congregation than ever before. And live streaming is an excellent way for churches to reach out to people due to the church closures and attend the service live from the comfort of their homes as it happens.

Impact of Coronavirus on church functioning

The COVID-19 has posed significant challenges for the global communion of churches due to sudden church closures. According to Faithlive’s new survey data, the majority of churches across the globe, while the majority of churches are returning to in-person gatherings imposing significant challenges for leaders to maintain church unity within their congregations. 

Hence, churches need to re-evaluate the way they worship, gather, and disciple their congregation. Even after the church has opened, many pastors find it challenging to bring their congregation together as the pandemic has imposed strict restrictions and regulations on the number of attendees. 

For this reason, church leaders are turning to the best live streaming software for churches that features a set of comprehensive tools to help them ensure that they are well equipped for digital worship and setting up a vibrant online congregation. Churches need efficient live streaming solutions for conducting live Sunday worship, organizing online giving, community outreach, online discipleship, and more. 

Why use a church live streaming software to broadcast your services?

To broadcast your church services live without any restrictions, you have to consider building your own online video platform. A live streaming platform will give your team full control over your church broadcast as well as additional features and functionalities to engage your online audience.  

With a church service streaming platform, you can perform the following.

Publish sermon and testimony videos

Using the best live streaming software for church, you can create a video library with your Sunday services, sermon videos, and testimony videos. Considering the fact that most churchgoers lookup for a church website first, it is probably a good idea to have a platform for hosting your church services. 

Engage online worshippers

If you are brainstorming about how to stream church service, it is important to have a live video platform so that you can make your congregation feel like they are actually attending your services. This is a great opportunity for pastors to connect with their congregation after the sermon to interact with the audience and to establish a connection with the members. 

You can incorporate other media

With a live video platform for your church in place, you can add additional media content like sermons, special teachings, a specific style of worship, gospel music, etc. besides the normal Sunday service. 

Receive donations and tithe

In a church, over half of the people would like to give to their church online. While social media live streaming platforms don’t provide secure ways to receive online donations and tithing, church live streaming platforms do. So, if you want to accept tithing from your church community online, having your own live video platform will help you to set up a secure way to receive offerings from your congregation. 

Privacy and security

When you are looking for how to stream church service, one important thing to consider is the security of your live streaming platform. When making your church service available to a worldwide audience, you don’t want any intervention from any third-party with ill intentions. By using a church live streaming software, you can ensure your church live streaming platform with the best security features like password protection, geo-restrictions, AES encryptions, etc.

Getting started with church live streaming

Though the live video is spontaneous, you need to spend significant time preparing and organizing your content to get the most out of the live church streaming experience. 

Here is a short guide that helps you to get familiar with the steps you need to follow to meet your goals. 

Research and planning

To start with, you must brainstorm about how and what you are going to live steam and what strategies you can adapt to drive the messages you want to share. Live videos are spontaneous, but to ensure success, quality it is important to do some planning and preparation to make sure everything goes well.

Choose which programs in your church are best suited for live streaming. The easiest way to start is to live stream your Sunday service. However, you can offer more value to your congregation if you consider adapting more programs for live streaming. For example, the pastor can consider offering a series of sermons directly to the camera to interact with the congregation in real-time. Or you can consider live streaming special programs in the church like baptism, marriages, special occasions, etc. 

Set your expectations and goals

Before even buying essential live streaming equipment, set your expectations and goals regarding how you want your church live streaming and what you want to achieve with it. By setting your goals, you can also measure how well church broadcast services are working in favor of your church. 

For example, are you aiming to expand your reach from 100 viewers to 1000 online viewers every week? Or do you want to increase your church membership or online tithing? Or you just want to increase engagement with your current congregation. Whatever your goals are, set them before getting started with live streaming. By setting the goals and using analytics, you can determine how valuable live streaming actually is for your church’s needs. 

Choose the right church live streaming equipment

The first step for a church live stream is to have the best live stream setup for church, for successfully broadcasting your church services live. There are a plethora of options to choose from and it all depends on how much you are ready to spend. For example, you can stream your services with just a smartphone or with an HD camera if the budget allows. 

To get the sermon across in a professional set up, you basically require church video equipment like a camera that has recording capabilities with an HDMI output. This is enough if you have a restrictive budget. Additionally, if your budget allows and you want to experiment with high-end video production, you can consider one of the top camcorders that capture video in ultra HD 4k quality. The next essential gear is a microphone that is necessary for a better sound recording. You may need an external microphone to connect to your camera along with a small mixer designed specifically for streaming live videos.  This comes in handy in case you want to add multiple audio sources so that you can monitor the tones and volumes. 

Other essential church live streaming equipment are: 

  • Good lighting setup
  • Tripod
  • HDMI cable
  • HDMI extender (If your camera is apart from the camera or encoder)
  • Encoder to compress the raw video content so that it can be transported quickly over the web. 
  • Video Switcher (If you are using multiple cameras)

Choose the best live streaming platform

You need a powerful live streaming platform to host your online church services. To begin with, you can always choose social media platforms like Facebook, YouTube or Instagram if you already have an active presence on these social platforms. 

This makes sense not only because these platforms are free but because so many people are actively using it. For example, in the second quarter of 2020, Facebook reported over 2.45 billion monthly active users, according to Statista.  

With over 2 billion monthly active users, YouTube live streaming is also another option that many churches take advantage of already. However, all of these free social live streaming platforms won’t replace the immense advantages of streaming your church service on your own live streaming platform. 

If you want to build your live church streaming platform, that too on an affordable budget, the most viable option is to consider using a readymade script that is easily available in the market. These readymade live streaming solutions come with all essential features to stream your services to your congregation, monetization options, access to source code, and lifetime support. You can easily conduct Sunday services, bible studies, host prayer meetings, sermons, live stream gospel, conduct Sunday school, and offer all church-related services in your church live streaming platform. 

Start slow and grow

When it comes to church live streaming, it is recommended to start slow and grow with time. Do your research to gain insights on best practices when you are just getting started with live streaming. You can decide to stream the entire Sunday services or just choose to broadcast our preaching or special sermons alone. Or if there are announcements you would like to give to your church members or specific issues you want to address if any, you can consider broadcasting your church programs live to potentially reach a global audience. 

Test it out

Before you actually go live practice what you are planning to deliver, especially if you are live streaming your church service for the first time, that too to an exclusive live audience. Make it a practice to test the quality of your live streaming set up by checking the audio and video quality and other aspects to make sure everything is functioning well. Unless you test it out, you would never know how the audio, video, light, and background noise works. Check different camera angles and adjust the lighting to understand what works and what doesn’t.

Spread the word through social media

If a church service is broadcasted live on the internet and there is no one to watch it, it won’t make any impact. Your congregation can tune in to your online church services only if they know when and where to find it. So make sure to put in some work to spread the word through social media to increase the exposure. Share the information about your church live broadcast on your website, social media platforms like Facebook, Instagram, Twitter, etc. 

Make your online audience an integral part of your broadcast

As you have chosen the right gear, live streaming services, announced the live stream on your website and social platforms, now you are ready for action. The faces in front of you are the top priority. When you are streaming your church services, make sure you address your online audience and make them an active part of your service. An occasional nod to the camera and acknowledgment of your online congregation can go a long way.

Conclusion

The COVID-19 pandemic has really challenged many churches but it isn’t stopping them from preaching the word. While it is a learning curve for all churches, they are getting started with live streaming to minister to the people and connect with the church community. Live streaming comes in handy when it comes to spreading the word about your church services online and encouraging more people to join your community. Many churches have tried church live streaming and in turn, have experienced a decreased number of leaving members. 

Live streaming not just engages the congregation who cannot physically attend the sermons, but they also bring the church straight peoples heart and inspire them to join your live services. To start with live streaming your church services, it is not mandatory to invest in a high quality set up. Just make sure you use a professional quality live streaming solution that comes with feature-rich functionalities that helps you to live streaming your church services efficiently. With a great live streaming solution in place, you can end up bringing in thousands of people around your online church services regardless of what gear you use. If you are looking for the best church live streaming software to broadcast your live services, we are here to guide you through the process. Get in touch with us right now!

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How COVID19 Transformed Online video streaming Behaviour https://streamhash.com/how-covid19-transformed-online-video-streaming-behaviour/ https://streamhash.com/how-covid19-transformed-online-video-streaming-behaviour/#respond Fri, 06 Nov 2020 18:21:54 +0000 https://streamhash.com/?p=9814 By now, it is common knowledge that the COVID-19 pandemic has led to a big shift in online media consumption, in all forms. Businesses across the online entertainment space are spending a lot of effort to keep users engaged. Video streaming statistics show that the online streaming services market is projected to grow to $149.96 billion during 2020-2024 progressing at 18% during the period. 

Online consumers, particularly users of Disney + and Netflix are spending dramatically more time browsing these services. Platforms streaming video on demand continue to invest in creating their own movies and TV series to cater to their growing user bases as it is becoming increasingly important to understand the changing interest of viewers as the pandemic continues. 

As we already know, people are spending more time online during the Coronavirus pandemic. 55% of online video streamers said that they have been viewing videos while 47% of viewers spend more time watching broadcast TV. Whereas, over 42% of viewers said that they have been watching streaming services more during the pandemic. This data also indicates that people have discovered new interests during the pandemic. 

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Source

The impact of Coronavirus pandemic on viewing habits

Online users seem to escape the continued anxiety around the Coronavirus outbreak by spending more time on online media and increasing the time they spend on digital devices and video streaming platforms. Although each streaming video on demand service attracts viewers looking for different types of content, many have been discovering new genres they never thought they would enjoy. We have gathered together a series of data insights across the video streaming spectrum to understand key patterns of how viewers are responding to the current changes. If you are looking for how to start a video streaming business, analyzing these insights can help you deliver high-quality viewing experiences for your viewers in times of pandemics like these.

Users like it when genres blend

In the initial days of the Coronavirus outbreak, Netflix dominated the video streaming landscape with its own show, Tiger King. The show covers documentary, crime, and cringe comedy which might have contributed to its success. It seems like Netflix users of today want to see more content in diverse categories. Most users prefer watching fantasy content, adventure, documentary, or drama. The Majority of Netflix viewers spend more time on the streaming platform exploring multiple genres. This implies that if you are building a VOD platform, it is important to integrate a diverse range of content in your streaming service to satisfy the varied interest of your audience. 

Need for better streaming quality

Sudden increase in the number of viewers can have drastic effects on the quality experience that viewers have. As the traffic increases, the streaming quality must increase as well. To understand how the traffic affects streaming quality, you must understand video streaming and how it works. Video streaming allows viewers to watch videos without actually downloading the media. With the use of content delivery networks, video providers must be able to improve streaming performance and reduce the buffering time according to the incoming traffic.

So how does online streaming work? Just like any other information that is broadcasted over the internet, video streams are broken down to small chunks of data packets. Each data chunk contains a small piece of the file that is sent to the video player of the client device’s browser that interprets the flow of the data. When compared to transmitting text-based content over the content, sending videos calls for a faster method of transmission which gives importance to reliability over speed. Hence the VOD platforms must have the right technology and tools to handle the traffic spikes in the VOD platform. 

What are people watching on VOD platforms?

As online viewers are spending more time at their home during the lockdown they would watch more content, and the type of content being streamed will also be altered. 

Let’s look into the type of content people are watching and the changing viewer behaviors during the current pandemic. 

News

The interest of viewers in live news content is increasing. As the whole world prepares for the pandemic, people tune in to video streaming platforms to tune into current news. The main topics of focus on VOD platforms are politics, world news, entertainment, technology, science and health, business, and sports. Most news streaming platforms cover multiple sides of sites thus giving the viewers balanced and fair coverage, which is what most viewers are looking for. 

Religious content

In the face of the COVID-19 pandemic, religions are embracing online communities and live streaming to connect with the congregation. While the transition was easy for congregations that had embraced digital tools and live streaming, others have struggled to adjust to the digital experience. However, the advanced modern technology and the ease of access to VOD platforms allow making this transition smooth for all. 

A decade ago, religious websites were not commonly used by people, but today considering the global lockdown and restrictions to access the church has caused a significant increase in the adoption of religious streaming services by people across the globe. Video streaming statistics show that about one out of five adults consumes Christian online media on a daily basis. 

Fitness

The COVID-19 pandemic has left millions of people around the world adjusting to life indoors. As fitness studios are shut down, most of them are shifting their classes online In response to the pandemic, a variety of video on demand services have emerged to ensure people can continue working out while social distancing. Popular fitness studios across the globe are offering their customers online services instead. If you are planning on how to start a video streaming business, you can consider building a fitness platform if you are already in the fitness industry. 

Here is the share of adults who watch more online exercise videos during social distancing during the COVID-19 pandemic in the U.S.

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Source

Sports

The COVID-19 has changed how sports fans participants engage in sports events online. Some sports leagues have resumed with others to follow as the fans cannot gather in the galleries until the spread of Coronavirus is under control. Sports broadcasts are harnessing the power of technology to connect both online and offline fans to present the sport in a much more attractive and engaging way during and after the pandemic. 

Conclusion

The culture has gone virtual in the new norm of COVID-19 pandemic and social distancing which can be seen in the rise in usage of VOD platforms and Facebook and Instagram Lives. The worldwide lockdown has also led to a shift in viewer behavior, specifically in terms of demographics. However, these are testing times for both viewers and video providers alike. In unpredicted circumstances like these, the need for a backup plan, accurate, and reliable data is becoming more important than ever. 

Video streaming providers who can react quickly to the streaming needs of their viewers have the unique opportunity to connect with users as they adapt to new scenarios. If you are planning to start a video streaming business, now is the right time as the future of streaming is quite bright. If you are looking for any guidance to get started with your video streaming business, please get in touch with us, our expert team is here to guide you through the entire process. 

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White Label Video Streaming: How Does It Work? https://streamhash.com/white-label-video-streaming-how-does-it-work/ https://streamhash.com/white-label-video-streaming-how-does-it-work/#respond Tue, 29 Sep 2020 19:13:27 +0000 https://streamhash.com/?p=9711 Video streaming, both on-demand and live are essential tools for businesses of all types. As major networks and studios continue to launch their streaming services, you need to offer content libraries broad to attract new customers and retain existing customers. 

Moreover, the COVID-19 pandemic is contributing to the remarkable growth of video streaming marketing due to the rising adoption of streaming as more people are subscribing to these entertainment platforms. To point out, the video streaming market is expected to grow from $42.60 billion in 2019 at an annual growth of 20.4% from 2020 to 2027

Here is what Asia pacific video streaming market size looks like from 2016-2017.

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Source

Considering this immense growth of the industry, many digital media and broadcast providers are putting in their efforts to build new platforms for customers to access different types of content like music, videos, and other types of entertaining and informative content. The emergency situation COVID-19 has positively impacted global video streaming growth and the adoption of white-label video streaming in general. 

What is white-label video streaming?

A white label product is something that is manufactured by one company and sold to other companies to be reused and sold as their own. When it comes to video streaming, white-label streaming means broadcasting your content with customized features and branding of your own. 

Simply put, white-label is a term that refers to something without branding. For example, a video streamed from youtube will have its logo on the player.  

Now, what is a white-label platform? A white-label video platform is an online video platform that comes equipped with a white-label video player and the necessary tools to customize it according to your needs. When your audience watches your content, they will associate your brand with the content and not the service you used to host or stream it. 

With easy-to-navigate online video platforms and new integrations, white-label video streaming no more requires technical expertise to get started. Whether you are offering video on demand or live streaming solutions, you can benefit from a white-label streaming service to promote your unique video content. 

Advantages of using a white label video streaming

The advantages of white label streaming to business are several. While label streaming platforms do not just offer professional video players for video on demand and live streaming solutions, it also offers offer branding solutions, video monetization, and a lot more. 

In particular, white-label video streaming allows you to add your logo to your video content which helps to facilitate greater recognition of your brand to your audience. It also supports the aesthetic and functional personalization of the website in terms of colors and dimensions. The fundamental idea of white-label streaming is to allow broadcasters to maintain ownership of their content through the streaming process both from the customer and legal perspective. Not just that, there are more advantages to white label video streaming. Let’s look into those. 

Control over the content

You might have heard stories of videos or live streams taken down from major platforms without any prior warning. The problem might not be always about copyrighted content. Your content could still be taken down even if you own the copyright or follow the rules. Paid solutions generally don’t monitor the content in the same automated way like social media platforms or other free services do. With white label video streaming, you have control over the content and if you meet all legal requirements, you can reduce the risk of your content being taken down without any explanations. 

Advertisement free watching experience

Most free platforms allow you to host your content for free. Instead of a monthly fee, you pay for it by allowing advertising on your videos. But, you won’t have any control over the content of advertisements either. It could be advertisements of your competitors or something not relatable to your content. 

In both cases, you might lose your customers to your competitors. If you have watched videos on youtube you might have noticed the advertisements that come before the content, in the middle, or at the end. Some ads might be non-skippable as well so your audience might stop watching your videos. With white-label platforms, you won’t have to give someone else the control to interrupt your content. 

You choose the quality

Free services put limits on what you can upload or stream Thye can limit the file size, playing time, bitrate, or support a few video formats. When it comes to live streaming, it can restrict the resolution, streaming time, bitrate, and the number of viewers. However, white-label streaming service allows you to choose the quality of your videos, streaming time, resolution, playtime, and other factors that you cannot get with a free service with limitations. 

Control over video placement 

With white label platforms, there are no limitations on content placement. If you want to place your videos on the homepage of the site, you can place it there. Or if you want to put your videos behind a paywall, you are free to do it as well. The player you use is customizable so you can personalize it to deliver the viewing experience you want. 

Video monetization

With a built-in paywall of the white-label platform, you can accept payment in the player and your viewers can easily pay for the video content. This built-in paywall integration allows you to control rates, offer exclusive offers, and offer easy access to your content. 

Conclusion

If you are planning to invest in creating videos for your business, it is worth using a white-label platform that allows you to maintain control and ownership of your content. 

These affordable streaming solutions are designed to offer your streaming services the support you need to establish a successful position in the industry. With white-label streaming, you can customize your video player with your branding, colors you like, monetization integrations, and more. Not sure whether to use a white label streaming service or not? If you need assistance in choosing a white label solution for your video streaming business, get in touch with us for further guidance. 

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7 Reasons To Start A Video On-Demand Business in 2020 https://streamhash.com/7-reasons-to-start-a-video-on-demand-business-in-2020/ https://streamhash.com/7-reasons-to-start-a-video-on-demand-business-in-2020/#respond Mon, 01 Jun 2020 14:19:01 +0000 https://streamhash.com/?p=8941 The transition that is happening in the digital landscape where people are consuming videos more than ever before offers a lot of new opportunities for businesses. The strong increase in internet speeds and devices that supports high-quality video consumptions is giving viewers more control over when and where to watch a video. With the trend of watching videos through smartphone apps gaining remarkable attention, an entire industry based on on-demand video streaming platforms has emerged in recent years. Content providers can leverage these opportunities by providing their offerings via VOD platforms. 

If that is not enough, there are 7 reasons to start a video on demand business in 2020. 

1. Demand Never Drops

Just have a look at the incredible numbers of Netflix to know that it has already replaced the broadcast TV as the center of peoples viewing culture. With over 183 million subscribers spread across the globe, Netflix features the highest-rated entertainment shows. 

In the recent coronavirus quarantine times, all home entertainment services like Netflix, Disney+, Amazon Prime, Hulu, etc. are seeing higher viewership and increased member growth. If you are thinking about how to start a video on demand business, there is no better time than now. There are reasons for that- this demand is never going to end, but is only expected to rise tremendously in the coming years. 

2. Flexibility and Convenience

Video on demand platforms like Netflix is accessible to everyone, anywhere, and at any time. Users can access the VOD platform with a single button click using the device of their choices like smartphones, laptops, desktops, tablets, or connected TV. No matter how wide is your user base, all of them can enjoy unlimited access. Offering worldwide connectivity and accessibility means you will have a broad global audience and can grow your business as a profitable one.

3. Quick and Low-Cost Setup

It is true that if you are developing an on demand video streaming platform from scratch, your VOD platform can cost you thousands of dollars. However, you necessarily don’t have to follow this development approach. 

Consider creating a subscription video on demand service using a white label solution to customize your VOD platform according to your requirements. All the basic and advanced features would be included in the purchase and you can customize the design and features. When you start out, begin with minimal features and add better functionalities as you grow. Like every business, you need to consider some operating costs as well like domain and hosting.

4. It is really profitable

Having your VOD business is a lucrative revenue stream that can help you make a lot of money. Your content needs to be really good though, and you have to invest in marketing efforts to bring in audiences. If you are planning to create a subscription video on demand service, you receive a steady stream of income of every month provided that you have a stable user base. 

Let’s look at some of the common VOD business models. 

  • Subscription Video On Demand

Subscription-video-on-demand-streamhash

Subscription video demand is the most common business model followed by most VOD businesses. This business model facilitates users to access TV shows and movies. Popular VOD platforms like Netflix and Amazon Prime provide monthly subscriptions through multiple accounts so that up to 4 persons can access the platform through the same account on different devices. 

  • Advertisement Video On Demand

Another business model is an advertisement-supported video on demand where users can access videos for free along with advertisements that play at the beginning, middle, or at the end of the video. For example, YouTube works primarily on this business model. You can use this business model for your on demand video streaming platform if you want to gain more users when you are starting out as the content is offered for free. However, if you don’t have good viewership, the income earned would be quite low. Another alternative is to use the advertising business model in combination with SVOD or TVOD which is going to be briefed below. 

  • Transactional Video On Demand

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Transactional video on demand is one of the flexible business models that allow you to enable customers to pay for each video they watch instead of subscribing to a package for unlimited users. Not all users might be interested in paying for accessing the entire content library. Instead, they would just prefer to watch the content they like. iTunes and YouTube are examples of TVOD business models. 

5. You have Full Creative Control

If you are a media brand or an independent content creator, on demand video streaming platform of your own will give you complete control over the creatives. There are no guidelines you have to abide by, you create your own rules. You have the flexibility to set rules, design your platform the way you want, add the features you like without having to compromise your creative vision. 

And, if you create movies, you don’t have to wait for streaming services like Netflix to buy your films. By putting up your creations on your VOD platform, you can control distribution, marketing, and pricing.

6. Offers Valuable Insights

Being a media brand that produces content, you need to constantly work on improving the customer experience as you expand. Setting up an on demand video streaming platform is not just an effective way to connect with your target audience, but is also a great platform to gain valuable insights about customer’s interests and preferences. VOD platforms come with in-built analytics and reporting tools that help you to collect customer data, including their viewing behavior, browsing history, watching time, etc. A well-structured video on demand business allows you to collect significant data from your audience which you can later use to improve customer experience and thereby refine your offerings.

7. You can Create a Passionate Online Community

If you take any of the popular video on demand platforms, they all have a strong online community which makes them prominent in the market. For example, if you take Netflix, the VOD giant has over 22.8 million followers on Instagram whom they engage using interactive images, memes, and videos. 

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Likewise, by creating a subscription video on demand service, you can also build a community around your niche that you are passionate about. It is easy to bring people together around a topic they love and creating a community that is passionate in that niche is one of the strong and profitable reasons to start a VOD business. 

Creating your Video on Demand Platform

If you want to start a video on demand business, the first step is to create a full-fledged VOD platform to power your business. You might be surprised to learn that creating your own on demand video streaming platform is easy and affordable. If you are looking for faster deployment at effective costs, consider creating your VOD website using white label solutions. White label solutions are readymade scripts or clone scripts with all the standard features of Netflix. StreamView is the finest clone solution to launch your Netflix like website for your users. 

With StreamView, you can customize your website to suit all your requirements from adding features to modifying the front-end UI. Integrate features like support for unlimited users and videos, multiple upload channels, dynamic admin panel, multiple monetization channels, PayPal payment gateway integration, native android, and iOS app, etc. 

Conclusion

With online video consumption increasing rapidly, 92% of marketers believe that on demand videos are an important part of their marketing strategy. If you are a video production brand considering venturing into the niche of video on demand in 2020, think no further. And with advanced technology, it’s easier to do. Make sure you fend the requirements of your viewers through your VOD platform with custom features and functionalities that attracts them to your website. It is not just about the content you have in your VOD platforms, it’s about the experience you offer to your viewers. If you are looking for further assistance in building your VOD platform, get in touch with us. We will help you take your dream further. 

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How To Choose a Video On Demand Solution to Power Your Business https://streamhash.com/how-to-choose-a-video-on-demand-solution-to-power-your-business/ https://streamhash.com/how-to-choose-a-video-on-demand-solution-to-power-your-business/#respond Tue, 19 May 2020 05:31:54 +0000 https://streamhash.com/?p=8808 The popularity of video on demand has revolutionized the way videos are viewed and broadcasted over the web. VOD allows people to watch videos from any internet-enabled device at the time convenient to users. The convenience of viewing entertaining content, educational tutorials, etc. from virtually on any devices from anywhere is the beauty of VOD. 

VOD is transforming itself from a marketing technique and evolving into a famous business model. While Netflix, Amazon Prime, Hulu, etc. are mainstream brands that have built their businesses around VOD but an increasing number of businesses of all sizes and niches are making it a key part of their business model. You can make your videos exclusively available to everyone online or your subscribers only. Basically, the content will remain online and in most cases, extensive video libraries are created.

In this blog, let’s explore in-depth on how to choose the best VOD platform with powerful features and interactive tools that enhances the virtual experience for your audience. 

Why is Video Demand Important for Businesses?

Reports show that the video streaming industry is a lucrative one that is expected to be $70.5 billion by 2021. However, it is not just the business model, but also the efficacy of the VOD platform that makes it very popular. If you are a video production company with a competent business plan, you can start your own VOD platform to secure your own space in the market. Not just media companies, fitness brands, sports brands, educators, food bloggers, etc. have scope to develop their VOD platform to present excellent ways to generate profit from video content instead of just offering it as an addition to basic content. For example, Nia TV is a great example. Nia TV is an on demand fitness platform that offers users at-home workouts and podcasts to embrace a fit lifestyle.

Why-is-video-on-demand-important-for-businesses

Choosing the Best Video On Demand Platform Providers

Before launching your video on demand platform, you will have to build a strong library of videos especially if you are going to implement a subscription-based business. You must have a vast library of content your users feel worth to invest in. If you don’t have a large library but want you to launch your business, you can start with an advertisement or pay per view business model allowing your users to watch videos for free or pay for individual videos alone respectively.

While you can leverage free platforms like YouTube which has a built-in audience, creating your VOD websites is the best bet if you want to generate revenue by selling videos online and bringing more visitors to your website.

When you want to develop a VOD platform, it is equally important to choose the best video on demand platform providers. Choosing a white-label video streaming solution that can be personalized according to the requirements of your business is the best bet. Here are some of the important features to look for in your VOD solution to ensure you are signing up for the best deal that offers value for the money you spent. 

Intuitive Search and Smart Recommendations

Intuitive search and smart video recommendations are one of the most important features of any on demand video streaming platform. Intuitive search allows to predict the query in real-time as the user types and suggests the videos similar to videos users are looking for. It also helps to search for videos using titles, categories, subcategories, and genre along with the ability to search for users in their username. Smart and personalized video recommendations are yet another important feature that delivers videos that match to the viewer’s preferences and search history

Unlimited Video Uploads and Categories

A good enterprise video streaming solution must be scalable enough to cater to your growing business. It must support unlimited video uploads and categories regardless of the niche. 

Multi-Screen Support

Look for a solution that offers support for multiple devices to deliver a multi-screen viewing experience with the power of technology. There are video on demand platform providers who offer support for Android TV, along with Android and iOS apps, tablets, and other digital devices. 

Reliable Video Streaming Server

Look for a service provider that supports reliable streaming no matter the device your users use or the network condition. If you want to know how to set up a video streaming server, it is important to know the quality of streaming you want to deliver. Ngnix server is an open-source web server that is used by some of the biggest enterprises like Google, Adobe, Autodesk, Cisco, Apple, Intel, LinkedIn, DuckDuckGo, and more. Nginx server effortlessly converts the HTTP format to HLS and RTMP format for the website, Android, and iOS respectively. 

As the strong points of this streaming server are performance optimization and high concurrency and low memory usage, it outperforms other web servers. Some of the common features of this video streaming server are. 

  • Load balancing
  • Asynchronous processing
  • Reverse proxy with caching
  • Web sockets
  • FastCGI support with caching

SEO Friendly

To run a successful on demand video streaming platform, one of the important factors your enterprise video solution must have is SEO optimization. It must feature SEO optimizations that enable you to bring in more traffic and thereby more exposure to your video platform. Any user who searches for the videos in your platform must be able to easily find it with any common search engines. This is when an SEO friendly solution helps you to optimize your content and videos on Google and Bing. 

Diverse Monetization Channels

An enterprise video streaming solution must be the one that allows supporting multiple monetization channels. Accelerate your revenue generation with monetization models like subscription-based, advertisement-based, transaction model (Pay-per-view), and hybrid monetization model. Flexible monetization support (like the one YouTube offers) allows your platform to monetize through both audio and video streaming efficiently.

Payment Integrations

If you are seriously thinking about how to start a video on demand business, you must expect your platform to cater to users with diverse payment requirements. While some of your users prefer to make payments on your video platform using credit cards, some might prefer to use online wallets. 

Make sure you don’t miss out on any of your users just because they don’t find the most commonly available payment integrations in your video platform. Also ensure that the payment gateway you choose supports different monetization channels like subscription-based, ad-based, and pay-per-view, or a hybrid model that supports your business goals. A secure payment gateway will also make sure it supports different payment methods and make collecting payments from users simpler. 

Dynamic Admin Panel

To run your video streaming business flexibly, you need to have full control over your business. A dynamic admin panel is the most significant aspect that helps you to control your account, videos, and users on your video platform. 

It also helps in controlling the monetization aspects of your platform and collecting commissions. A powerful admin panel will also allow you to convert high-resolution videos to a lower resolution when uploading the videos if necessary making the uploading process fast and smooth. 

Referral Programs

When you are launching an on demand video streaming platform, it is important to gain new users and referral codes work great for this purpose. Recommendations help to bring in new users to your video platform. When a new user registers to your video website using a referral code, your platform can offer some credits to them which will be stored in a built-in wallet. Look for an enterprise video streaming solution that offers this important feature. 

Native Android and iOS Application

As we live in a smart digital world, a good number of your users would be those who use mobile devices to watch videos. This is exactly why you need native Android and iOS apps for your video streaming platform to increase your business exposure and promote the growth of your brand. Mobile apps can also be leveraged as a powerful marketing tool in researching and targeting your potential customers. 

Analytics and Reports

The best enterprise video streaming solution features built-in tools for powerful analytics to track the performance of your videos and the platform in general. With this feature, you can easily determine what type of videos are driving more views to your video platform and facilitating better engagement. By analyzing the behavior of your users, you can bring in more exposure and revenue to your business.

Security

The security of your communications is critical. Choose video on demand platform providers who offer solutions with multiple layers of security natively built into the solution like a restriction to access page source elements and console, geofencing, etc. Deploy secure experiences that delight your users with safe and secure navigation, search, and video delivery across all platforms and devices. 

Lead the Video Streaming Industry with your On-Demand Video Streaming Platform

Redefine the way entertainment is delivered to your customers by building your own video on demand platform. If you are looking for how to start a video on demand business, choose StreamView which is one of the best VOD solutions that facilitates creating a professional video website for a competitive price. 

Being a white label VOD solution, it allows you to launch a highly customizable and scalable video platform. StreamView enables you to launch your VOD business quickly with a professional website and mobile apps without putting in a hefty amount of money. Standard back end structure and powerful built-in features allow you to launch your project with ease. You get the complete source code and advanced technology for a single time payment.

StreamView allows you to create a platform that is simple and intuitive to use and can be easy for people with no advanced technical knowledge. Pre-built templates are available to display your videos, which can be customized according to your requirements. Additionally, it also provides all the above mentioned important features to deliver the best possible user experience to your customers.

Conclusion

Hope this blog has helped you figure out the best on demand video streaming platform for your requirements. To make your final choice, take advantage of the free trials to test all the features, and to see if it is compatible with your business needs. If you are looking for an enterprise video solution that matches your unique business requirements, we are here to help you. 

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How To Choose The Perfect Revenue Strategy For Your Streaming Business? https://streamhash.com/how-to-choose-perfect-revenue-strategy-for-streaming-business/ https://streamhash.com/how-to-choose-perfect-revenue-strategy-for-streaming-business/#respond Thu, 19 Dec 2019 13:54:11 +0000 https://streamhash.com/?p=5647 The greatest secret of a successful video streaming business lies in its business model. A company’s revenue model is the way it makes money. When choosing a revenue model, most businesses wait until the very end of development and simply look at what industry leaders are doing, altering it slightly. But when considered carefully the revenue model can be a very powerful tool and it is highly important to shape it according to your business needs. If you want to create your own Netflix, you must choose the revenue strategy that compliments your streaming business. 

Netflix’s annual revenue in 2018 has hit $15.8 billion continuing to secure the impressive figures Netflix enjoyed over the last decade. By the last quarter of 2019, Netflix generated total revenue of $5.2 billion which is over $1 billion up from what it earned in the corresponding quarter of 2018.  

If you are looking to find out how to start a video on demand website, we will be briefing it in this blog. The business model of Netflix, popular revenue models to follow, costs involved in creating your own Netflix also comes under the scope of this blog. Let’s get started. 

Netflix Business Model

What Netflix succeeds at is known as video on demand, by allowing users to access content like TV shows, movies, and other series instantly through Internet-connected devices like PC, laptop, tablets, smartphones, over the top box connected TV, Internet-connected TV, etc. 

This video streaming on demand giant operates on a subscription-based revenue model where users pay for a monthly, quarterly, or yearly subscription plan and gain access to streaming movies, shows, originals and other content available on Netflix in the Standard Definition (SD), High Definition (HD) and Ultra HD quality based on what they pay for. 

The primary revenue source for Netflix is subscriptions. That is, users pay to access content on Netflix and that is how the company makes money.  Learning more about the Netflix business model will significantly help you in choosing the best revenue model for your VOD business.  Netflix offers 3 different plans for users based on the streaming quality of the content provided. 

Basic– This plan offers access to content in SD quality. 

Standard– This plan offers HD content access to subscribers. 

Premium– This plan allows users to access videos in ultra HD quality. 

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Popular Video-on-Demand Revenue Models

The very first step of learning how to start a streaming service like Netflix is to choose the right monetization model for your VOD platform. What is the best way to charge users to access your content? In this blog, we are going to break down common VOD revenue models so that it becomes easy for you to choose the best one that suits you. Let’s get started. 

Subscription Video On Demand (SVOD)

The subscription video on demand business model is the one that allows users to access an entire library of videos for a recurring fee. This fee may be charged weekly, monthly or even annually. Once a user subscribes to the service, they can watch as many videos as they want until the subscription period ends. Netflix follows this model to monetize its services. Subscriptions are auto-renewable and users have the flexibility to cancel them anytime. This model suits platforms that have a huge variety of entertainment content like movies, TV shows, drama series, TV programs, etc. to engage their audience on a long term basis. 

Pros

One of the biggest advantages of SVOD is the recurring revenue stream that ensures a steady income every month. It also gives you the chance to upsell your users to bigger packages getting more money for your business. 

Cons

While SVOD offers great chances to upsell, it becomes hard to upsell from a cancellation. That means once a subscriber cancels the plan, it can be difficult to bring them back to your platform. 

Advertisement Video On Demand (AVOD) 

Advertisement VOD is the business model where viewers are allowed to watch videos for free but they must watch advertisements at different points throughout the length of the video. Ads are powerful and advertisers generally pay huge amounts for streaming their ads on your video on demand platform. You can also choose your ad pricing depending on your platform’s popularity and the type of content to be chosen for the ad. 

If you are just thinking about how to start a streaming service, it is recommended to design your services based on the ad-based business model. As your VOD platform gains more users, you can expand to other monetization models eventually. 

VOD ads are broadly categorized into pre-roll, mid-roll and post-roll ads. As the name suggests pre-roll ads refer to the ones that play at the beginning of a video. Whereas, mid-rolls play ads in the middle of a video and post-rolls play ads at the end of a video. These ads are generally skippable or non-skippable in nature depending on how the ad network chooses to keep them. YouTube works primarily based on this revenue model. 

Pros

AVOD works the best if you are new to the business as it brings in additional revenue with very little investment of your money and effort. This is one of the most common and easy ways to generate passive income. 

Cons

As ads are everywhere online, too many of them can annoy your viewers. 

Transactional Video On Demand

The transactional VOD business model allows you to buy content on a pay per view basis. It is exactly the opposite of what SVOD is. Instead of paying for the entire content, viewers are required to pay for only the content they want to view, buying a piece of individual content also facilitates users to keep it with themselves either on your VOD platform or download to their personal devices. Alternatively, TVOD can also allow users to rent a piece of content from a video streaming platform for a period of time and once the period expires, they will not be able to access the same content again. The transactional model works with live programming where users purchase a particular piece of content to view it. WWE streaming service is an example. 

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Pros

In TVOD, there is no confusion in understanding what your users prefer. You can easily understand whether there is a great demand for a particular video or a type of content. It also brings in better revenue opportunities for new content releases. 

Cons

In the TVOD model, user retention is a common problem as users have a tendency to pay for particular content and then go off the platform. For the same reasons, it is difficult to push users to purchase new content. 

Hybrid Video-On-Demand Model

When you have a vast library of videos and your platform is getting popular day by day, you can implement a hybrid of different revenue strategies to monetize your videos. You can choose a hybrid of AVOD, SVOD, TVOD, or any combination that works for you. If your audience base is deferred and you want different monetization models to target to suit the needs of different types of audiences, it is best to opt for a hybrid VOD model. You might have a large set of audience who don’t want to pay for accessing content but won’t mind watching ads in between and vice versa. YouTube is one of the best examples of a Hybrid VOD platform. It doesn’t just rely on advertisements to monetize. YouTube Premium is an example. 

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Is SVOD the Best VOD Model to Make Money?

Subscription video on demand is the most common type of VOD service offered by streaming platforms. In 2017, 55% of Americans were using Netflix and 31 % were using Amazon Prime video service. By 2022, it is estimated that over 568.4 million users would be using these platforms. While SVOD is not the only realm of streaming giants like Amazon, Hulu, and YouTube, many new VOD businesses are using subscription models to grow their income and audience. 

If you are looking for different ways on how to start a company like Netflix, it is not mandatory to follow the exact path of Netflix. Choosing the revenue model that suits your business and your target audience is the ideal way to go for it. Next, let’s look into the popular revenue models in the market and understand what suits your business the best. 

Costs Involved in Running a Streaming Business

The question of how to make money using a live streaming app and how much you can make cannot be answered without learning about the cost of expenses and expenditure a streaming business has to incur to get these profits. 

Licensing Cost

To stream popular shows and movies in a legal manner, video streaming websites have to bear a cost to license and acquire content which differs for different types of content. For instance, Netflix reportedly paid $100 million to keep the popular series “Friends” on its service for 2019, almost three more than its previous licensing fee of $30 million.

Production Cost

Unless you are planning to acquire content from content creators, you have to bear production costs for creating your own originals. Offering original series is a great way to evade licensing costs and offer exclusive content to your users. However, the production costs can go higher when producing your own content. 

Marketing Costs

Once your platform is up and running on the internet, you have to compete with N number of streaming platforms including giants like Netflix, Amazon Prime, Hulu, etc. Beating the competition involves a lot of marketing expenditure. Marketing costs primarily including the expense for advertisements, payments to affiliates and device partners, and the trial month fee of every user.

Research and Development Cost

Every popular streaming website invests in the research and development department. For example, Netflix focuses a lot on research and development and that is one of the reasons why they are pioneers in the market with just a subscription-based business model. 

Technology and Development Cost

From the moment you create a movie streaming website and have users visiting your site, you must ensure a seamless and lag-free viewing experience to all of them. Netflix has partnered with hundreds of Internet service providers to localize a substantial amount of traffic. Technology and development costs make up a major portion of the overall cost you have to bear.

It also includes streaming delivery technology costs and the costs involved in designing new applications and other infrastructural costs. Regarding the video streaming server costs of Netflix, it uses its own content delivery network (CDN) called Open Connect, but also depends on the service of top tier CDN Akamai. Data is stored in Amazon Web Services (AWS) where terabytes of storage can be deployed to a thousand servers quickly. It is important to leverage the services of a good content delivery network even if you are not planning on growing fast because you are eventually going to scale. 

CDN offers guaranteed delivery of content to users through a geographically distributed network of servers. It transforms your streaming website into a scalable system to meet any major viewership spike in demand for your content. 

General and Administrative Costs

These costs include the payroll and other expenses on the human resources of the business as well and the partnership fee needed for the administrative purposes of the company. 

Miscellaneous Fee

Besides all of these costs, there can be other miscellaneous costs like payment processing fees. 

How To Price Your Content The Right Way?

Behind any successful revenue model stands a well-designed pricing scheme. It is one of the most critical elements of any business strategy, especially for SVOD services. If you are looking for how to make a movie website like Netflix, pricing your content is one of the important aspects to consider. 

Pricing video will always be a work in progress and with the constant changes in the market, you need to experiment with different approaches. You will get to know your customers and their spending habits as time goes by. To help you with this, here are some tips to choose the right pricing scheme. 

Consider Value and Customer Satisfaction

Building a pricing model based on the value and customer satisfaction will help you make your VOD platform as sustainable as possible. Additionally, offer your users enough choices that will help you to retain existing users while attracting a new audience. Approaches including tiered pricing, freemium, or consumption-based pricing will help your viewers commit to a plan that suits their personal preferences and needs. 

Analyze Your Revenue Goals

It is significant to understand how much would your video on demand business be making in monthly revenue. Make sure to include overhead costs to your goal. 

Consider The Size of Existing Followers

Once you have created a movie streaming website and gathered in a few users, analyze the size of your audience. How big is your current audience and measure the number of followers you have on social media? How many contacts you have on your email list. 

For this formula, use the total number of followers from each individual platform. Your existing audience or the ones you are currently not monetizing is the main revenue potential you are going to focus on as they are our biggest supporters. 

Start With A Low Price Window

If it’s your first time monetizing your services, aim for a low pricing formula. The most successful customers offer monthly subscription prices anywhere between $2-$50. 

Industry and Genre Must Be Considered

The nature of your content will have a direct impact on how you price your content. The best thing is to start with basic market research to see what other subscription video services with niche similar to you are charging their customers. If you are planning to charge higher than your biggest direct competitor, you must be sure that your services are with a significant difference and offer more value to your users in terms of the quality of services. The next thing to consider is your Content type and genre. Each type of content has an industry price average that you must consider unless you offer content that’s obviously more valuable. 

Niche and Specificity Matters

Niche content or micro-niche content to be specific is valued high due to its ideal audience. While small and limited, if a service is very focused on a particular niche, users usually won’t mind paying for that extra bit. 

How to Start a Streaming Service Like Netflix?

You are on the right track of building a streaming solution to create a movie streaming website customized according to the preferences of your audience. The goal is to delight media consumers and ensure all-time technology support to keep your users happy at all stages. 

To build a fully functional streaming website to cater to your global audience, it is best to choose Netflix clone open-source that comes equipped with all the essential features and functionalities. Clone scripts are readymade website script that comes equipped with powerful admin dashboard, web app integration options, Android and iOS native apps to get started in the video streaming industry.  

You can choose the best video on demand platform providers to build your VOD platform who will customize their solution to match your preferences and business goals including the revenue model suited for your business. 

Choosing A Revenue Model For Your Business

In an increasingly complex digital world. You can build profitable video on demand business by choosing the best revenue models that generate more money than you could ever think. The secret is to find the business model that serves both your customer’s needs and your business goals. Some of the best in the world are listed above and you need to pick the one that suits your requirements. We understand how difficult it gets while choosing the right revenue model when creating your own Netflix and the doubts that come bundled with it which is why we help consult on you the same. Get in touch with us now. 

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Key Components to Launch an OTT Platform in the US Market https://streamhash.com/launch-an-ott-platform/ https://streamhash.com/launch-an-ott-platform/#respond Tue, 12 Nov 2019 12:20:38 +0000 https://streamhash.com/?p=5495 In the age of Netflix, the online audience is constantly looking for on-demand videos. For content owners, launching their video streaming service has become a necessity from a good-to-have functionality. If you are a content owner with a rich video library and have a plan for launching your OTT Platform, building it from scratch is not a great idea when there are actually other brilliant options out there. 

You can create your own OTT and Live Streaming Platform using customizable white label solutions, and launch and manage your OTT apps. While choosing the right white-label OTT platform, it is essential to choose the one that aligns with your business goals and needs as the website is going to be the base for everything. Let’s explore the components and essential features to launch your own OTT platform in the highly competitive US market. 

Categories of OTT Services

At a high level, we can distinguish two broad categories of premium OTT services and envision a distinct set of industry contributors delivering each category of services. 

Mass-Market Services

Mass-market services focus general film and TV entertainment content typically targeting mainstream audiences. As the market expands, the major premium OTT aggregators like Netflix, Amazon, and Hulu will be undergoing increased competition from various incumbents. Major studio broadcasters like HBO now, Sling Television, etc. and media platform providers like Sony PlayStation, are diversifying into subscription services. 

Niche Services

A wide range of niche OTT services are gaining traction across the US market targeting well-defined fan bases and audience segments offering access to the content that is hard to find. Categories of providers include independent aggregators, sports bodies, right holders, and even studio broadcasters with access to unique libraries of film, content, and other niche offerings. 

Things to Consider Before Launching OTT Platform

The idea to build your own OTT business is a wise decision during this time where viewership is moving online. Here are some elements that go into a successful blueprint to build your own OTT business

Define Your Market

This may sound obvious, but it’s critical to set the base for some successful OTT offerings. You must understand who you want to offer content, what your audience is interested in, what they don’t like along with when and where they like to enjoy different forms of content. Even if you already own a large amount of content, careful research to analyze your target audience is essential. 

Content Licensing and Acquisition

This is the soul of your business. You must master some excellent negotiation tactics to get the best content for your money if you are sourcing content from somewhere.

You will have to refer to the information you have gathered about your target demographic to select the right pieces of content that viewers will value. Most importantly, you will have to know what blend of local and regional content you plan to offer, how to get hands-on premium content, and how to accommodate exclusive rights for content that drive viewer engagement.

Building a Platform to Meet Market Requirements

When it comes to launching your OTT Platform, you can build a video platform internally, integrate, and adapt a current platform for your new market and business, or use a third-party platform that meets your needs. If you want to build a platform from scratch, or adapting an existing on internally, make sure to consider the number of internal resources you will have to allocate for an undertaking. 

How to Pack Your Content?

You will need a cohesive plan to promote your handpicked video library. You have spent the time creating or sourcing the content you feel is the most relevant to your target audience. Now you need an efficient way to bundle your content, and figure out the right plan for emerging channels to promote and distribute special types of content. Besides, your content packaging must go together with your pricing strategy. 

Pricing Your Content

You cannot simply choose a random price for your content you think that resonates with your market. It must be based on the scientific research you have gathered. To price your content, the best way, analyze what your competitors are charging for similar content, how many competitors are in the same market, the quality of the content and services you get, what is the cost to acquire your library of content, etc. 

Packaging and pricing your content must go in alignment with the revenue model you choose. The market size and the number of subscribers and viewers you attract will give you an idea of what type of advertisers you can attract. 

Market Your Content

Marketing your OTT service may seem unnecessary, but is critical to building a strong brand identity. If you want to create your OTT platform, you must include marketing as an essential competitor to launch your OTT service. Marketing is one of the crucial pieces for a successful launch. If you build it, you must market it as well. Positioning your service in the market by highlighting key differentiators, narrating your brand story, and stating how unique it is from your competitors will resonate in the minds of your targeted demographic and will grow your subscriber base.

Leveraging Your Demographics

If you have been planning to build a platform, source content, create a dynamic marketing plan and have everything in place, then it’s time to iterate. Utilizing the knowledge you have gathered in demographic research will help you further to define your market and create benchmarks for future performance.

The use of analytical along with the basic information you pull from the viewer’s engagement will help you direct the next steps. It will also allow you to target the experience of each audience. You can integrate your brand story in sync with the everyday behavior of a viewer so that they will turn to your service first. The right data analysis will set you ahead of the competition. 

The Rise of OTT Platform- The Real Benefits

Out of the major benefits of OTT, the most significant one is its potential ability to engage with a younger and larger online media-consuming population than you could engage through traditional TV broadcasts. Here are some of the other benefits of OTT services. 

OTT Viewing Experience Over the Traditional Cable TV

Video-on-demand has transformed the way of experiencing video content over the internet. The OTT platform contributes to revolutionize the way we watch TV. The popular OTT platforms like Netflix, Amazon Prime, and Hulu as taken the viewing experience through high speed streaming content and access to their preferred channel online. 

OTT Leverages Businesses and Enterprises

The trend of the OTT is also expanding its reach to enterprises and facilitating them to communicate with each other for an affordable cost and sometimes at no cost. OTT services play a critical role in holding businesses and enterprise-level apps. Also, they offer some exclusive features that attract viewers and flexibly to accentuate business growth. 

Data Transparency and Micro-Targeting

While traditional TV consumption metrics were based on larger sample size and interpreted data, OTT advertising is more transparent regarding who is watching the delivered content. Not only the OTT service providers can know who is watching, along with other valid data but also know what they are watching when they are watching, and on what device they are watching. This gives the ability to target your ads very specifically to garner the highest rates of return. 

Further, viewers like the ability to choose and feel to have more control or their media consumption including the ads they view. Most OTT media companies offer the ability for viewers to choose between potential ads during an upcoming content break. This not only leads to a better sense of engagement by the audience but also allows your message to reach them better. 

Augmenting Over Sports and Education

Sports and educational industries are the major ones benefiting from a niche OTT platform. The wider distribution of dedicated broadcasting of sports with Pay TV, streaming of rich live content is made simple and more user-friendly. Launching your own live streaming platform that focuses on educational content rather than entertainment amplifies the online connection of students and teachers to leverage online educational activities.

Cloud Hosting

Most of the OTT platform providers are using Amazon Web Service (AWS) cloud services as their premier cloud storage component. The cloud-based solution helps businesses in launching the OTT platform to extend the scalability and consumer engagement to magnify the business revenue. Some solutions also come with integrated CDN which offers great performance on a real-time basis. 

The Powerful Technologies Behind the Success of OTT Platforms 

With more people choosing for OTT services over TV packages, televisions have evolved into OTT services to reach the audience where they are. Have you ever wondered how OTT services deliver such a flawless user experience to the audience? The credit goes to advanced technologies that power services like Netflix. When you create your OTT platform, there are some essential technologies to include in your OTT platform for your business. 

Hosting

Hosting is one of the major factors in deciding the success nature of any OTT video platform. Before building your own OTT business, the importance of hosting is a major factor whether you tend to depend on self-hosting or any other ways. The plan of hosting will affect the difficulty of deployment, where cloud hosting will be more straightforward and self-hosting requires adequate skills and dimension levels. 

Multiple CDN

Choosing CDN is another essential factor that delivers the right content at the right time to the right type of audience. It’s not that all the CDN support all the streaming choices; choosing the right multiple CDN support balances the user loads to reach every geographical audience. 

Streaming Protocol

To stream the content live while launching your OTT platform, you must include multiple streaming protocols for video delivery like real-time streaming protocol (RTSP), real-time protocol (RTP), etc. While RTSP is used to stream live content, RTP transports media data that is negotiated over RTSP. 

Transcoder

Choosing the right encoder is important in offering multiple file formats that are compatible with all platforms and players. Ensuring a better positive user experience is vitally important after successfully building your own OTT business.

Cross-Platform Support

Offering access to the platform on various mediums like Laptops, Smartphones, Tablets, connected TVs, etc. helps initiate and performing the playback at any time, and anywhere. 

Core Features to Include in Your OTT Platform

An OTT platform that powers your video streaming service must have a myriad of features essential to help you launch, manage, monetize, and grow your video streaming service. These are some core features you must look into an OTT streaming solution before choosing one-

Content Management System

A CMS is the most important feature you need to look for in an OTT solution that can help you with all aspects of video content management like importing, managing, and curating content. A good CMS helps to upload and to manage data easily by saving time. It must also offer the option to connect your platform with social media accounts and automatically distribute videos to the properties owned and operated by you through a simple dashboard. The platform must also offer the flexibility to set your own content rules that will allow or deny playback of your videos by geography.

Build and Publish the OTT App

If the platform you choose just offers an API, you have a herculean task ahead to custom develop the apps across all the platforms you want to reach. Instead, look for a platform that has ready-to-use templates and options to customize and adapt your own theme to speed up the time to market. You will end up saving a lot of time and money on developing complicated OTT apps. 

Monetization

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Source: vdocipher.com

You want to build your own OTT business, but how do you want to monetize your content? Your OTT platform must support whatever revenue model you choose. For example, if you plan to offer ad-supported VOD, your platform must have an inbuilt ad-server to manage, prioritize, and set up campaigns. 

It must also support all ad formats like videos, banners, native, overlay, etc. In short, you must choose a solution that supports all monetization models such as subscription on-demand (SVOD), transaction-on-demand (TVOD), advertisement on-demand (AVOD), or even hybrid model to ensure you get the adequate flexibility within the platform as your business expands. Ask about the monetization models as supported on the platform, how easy it is to set up the ads yourself, whether it supports hybrid monetization model etc. 

Reports

Analytics is a crucial part when it comes to managing your OTT platform. If you are looking for different answers about how to launch your OTT platform, look for a solution that gives you metrics around multiple areas including video engagement like total playback, viewer demographics, average playback, device info, etc.

Other metrics include total revenue earned, the total number of subscribers, content performance, consumer engagement, etc. Potentially the platform must give you the essential insights to drive key business decisions. 

User Management

User management is a necessity for any OTT platform, it must have the admin setup to control user access, on-board/off-board users, subscription management, set/reset the password, update the email address of users, set up rules, and a lot more. If you consider the user’s perspective, the key is to manage multiple profiles under a single account, offline viewing, viewing history, etc. 

Video Interface and User Engagement

How your viewers engage with your OTT platform? This is an important aspect of controlling the user experience when launching your OTT platform. While delivering media content, the most important rule in interface design to abide by is – don’t make your viewers think too much. 

For example, Netflix allows users to consume what they want, how they want, and whenever they want. There is no form of interruptions like advertisements in between or any time restrictions. This is where Netflix went one-step ahead of traditional cable services. They created originals and allowed viewers to binge-watch entire seasons and without any ads, that too for an affordable monthly fee. 

Video-interface-and-user-engagement-streamhash

IT Infrastructure

When it comes to IT infrastructure, cloud hosting, security, CDN, storage, built-in marketing tools, customization, support, and social sharing are some of the aspects to consider. Compared to traditional servers, cloud servers are much more reliable and ensure the OTT platform relies on a powerful cloud-based IT infrastructure to offer the necessary servers and storage required to run your streaming service. 

Users, at the same time without any latency issue and must scale up its rising demand. Additionally, look for a platform that offers security options like digital rights management (DRM), and encryption are the most common security system that plays a crucial role in protecting the content from unauthorized access to the content and copyrights. 

Another important factor to consider is the CDN, which is essential for uninterrupted video streaming. The best CDN offers great performance on a real-time basis and must be highly efficient to aid you in giving the right user experience. Look for an OTT and Live Streaming Platform that comes integrated with CDN; it might be a good idea to gauge the platform’s bandwidth capable before choosing one. 

Built-in Marketing Tools

Built-in tools for marketing helps to build enduring value for your OTT website and apps. If it’s optimized for SEO, it helps you score higher in search engines and the rank sustains over time. A platform with this tool is always a value-added choice. 

Subtitle and Caption Support

In the United States, the laws require closes captions for some video content. In the US, section 508 is the law-governing closed caption requirements. For online video, live content that is simultaneously broadcasted on TV is legally required to include subtitles and captions. 

Especially in the educational niche, captions are becoming a legal standard as well. So how to integrated closed captions to your OTT content. First, you must ensure that your platform supports closed captions. 

Customization

If you are learning about how to launch your OTT platform, it is recommended to evolve and adapt quickly as your changing requirements need a platform with flexibility. The ability to customize and quickly build the extensions is important to add a customized feature with ease. 

Security and Anti-Piracy

After launching your OTT Platform, how are you going to protect your content from piracy issues? Distributors in the United States alone have lost over $9 billion in revenue a couple of years back due to piracy issues. By 2022, the number is expected to rise by almost 30%. To offer high security and protect your video content from piracy threats, there are several legitimate options available in the market like encrypted video streaming, digital rights management, dynamic watermarking, password protection, etc. Securing your videos from illegitimate video downloaders online can be the most significant task once you start proprietary content. 

Availability Across All Devices

Viewers expect a quality broadcast experience across all devices during any time of the day. However, how do you ensure your OTT content is accessible across multiple devices at the same time? To be able to offer a seamless user experience, your OTT platform must be able to recognize the devices that make the request and must be able to stream content accordingly. This involves keeping a copy of every video in different formats of different devices and screen sizes.

Support

As your OTT business grows, you need user support from your OTT solution provider in all factors like training, troubleshooting, maintenance, and upgrading. Most importantly, the response has to be instant and must be able to reach out to them via all mediums. Choose a solution that offers constant support and regularly updated via your preferred medium of communication.

Conclusion

The success of your OTT lies in the customization of your OTT platform according to your business needs. Building an OTT platform and establishing yourself in the competitive US market isn’t an easy task, but at the same time, it doesn’t need to be complicated, as well. 

As the OTT market is evolving and expanding, you need a reliable partner to create your OTT platform. It all depends on the right strategy and business value to capture the OTT market. 

Putting together an OTT service is only a small part of the story. Scaling, engaging, and supporting the platform as you grow is equally an important, time-consuming, and expensive task. If you are a content creator or have a rich sourced content, it is best to leverage a white-label OTT platform for your streaming service and focus on making and engaging great content. 

Managing our OTT service becomes easy as you can use a single platform to manage all your content, ads, payments, etc. The best platform allows you to have full content over your videos, monetization strategy and lets you keep 100% of your revenue. Choosing the right partners can reduce your workload and offer you the time to focus on other aspects of your business. Learn more about launching your own secure OTT platform by reaching out to us. 

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Next Big Thing In Video Streaming Platform. Understand The Live Sports Event Trends https://streamhash.com/big-thing-in-video-streaming/ https://streamhash.com/big-thing-in-video-streaming/#respond Thu, 31 Oct 2019 09:28:50 +0000 https://streamhash.com/?p=5442 Live video streaming isn’t new, but thanks to apps like Periscope, YouTube, Facebook, and Instagram, you no longer need a complicated stack of technologies to access it for day-to-day life. A smartphone and a good internet connection is all you need to stream a live video feed on these social media platforms. 

However, video streaming is not just a fun activity; it has a plethora of potentials from a business point of view, too. The sphere of video streaming is evolving with each day marking something new and unique. Whether it is social media, live product launch events, or live streaming of music concerts, we have seen an array of applications until now. So what’s the next big thing in the live streaming industry?

It has to be sports!

The MO of attending live sports events has changed dramatically over the recent few years, and with the advent of online sports streaming, it is just a matter of few clicks to get instant access to live sports events. Similar to in-stadium experiences, event organizers are devising dedicated strategies for engaging fans on live-streaming platforms, too.

According to NBC, over 6.5 billion sporting events were streamed live through OTT in 2018. However, the scene for live streaming through OTT was not this common until the last couple of years. Major sports leagues were holding out, forcing viewers to remain wired to their cable subscriptions. 

The tides are changing and a big wave is coming for live streaming sports in the years ahead. Increasingly, sports enthusiasts will expect to watch their favorite sports events whenever and wherever they want. With 5G’s rolling out soon, both sports broadcasters and viewers will have new experiences to create and enjoy the content. If you want to learn about the significance of starting sport live streaming, you are in the right place.

Let’s understand the live sports trends, their impact in the industry and how to explore excellent business opportunities it has to offer. 

Value of Video Potential in 2019

Video continues to be the most effective element in marketing strategies for a good reason. People find videos more entertaining, engaging, and memorable. Hence, they are more popular compared to other types of content on the internet. Videos offer a sense of storytelling and if you want to increase conversion, video marketing is the best way to go for it. 

Value-of-Video-Potential-2019

Source: filmora.wondershare.com

Let’s explore some more valuable statistics to prove the power of using video in increasing brand awareness. 

  • Videos attract 300% more traffic and help to nurture leads.
  • A website is 50 times more likely to make it to the front page of Google if it includes videos. 
  • Including a video on your landing page can boost your conversion rate by at least 80%
  • Over 50% of customers check out the product or service videos before visiting a store. 
  • Videos have the capability to improve organic search on a website by 157%. 
  • 25% of brands publish videos every week. 

Different Types of Videos Every Business Must Have to Thrive 

There are different types of videos you can create for your business. From how-to videos to explainers, Q & A, and case studies – the options are practically endless. Additionally, for every type of video you want to create, there are different styles you can approach it from different orientations. Here are some of the video types you must include meeting the different needs of your customers. 

Explainer Videos

Explainer videos work great if you want to educate your customers about your products and services, and illustrate why they need it. Product explainer videos are a useful for explaining the working of complicated products or services and enhancing positive brand awareness. They are a high-level outlook on how particular products or services solve a customer issue. These videos have the potential to be shareable content assets, so aim to make them more engaging by connecting with viewers on a deeper level. 

Teaser Videos

If you want to create brand awareness, increase traffic to a specific landing page, and generate leads, focus on creating teaser or highlight videos. Most businesses follow text-based content marketing to achieve the above-discussed elements. However, if you are into video marketing, create fun videos to promote more downloads. This works great for big events and conferences. When finding new content for videos, consider highlighting the bigger story you can pack in these. 

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Leadership Videos

Leadership videos are great to build thought leadership within your business or industry. It helps to establish a human connection and to share a unique perspective to build trust and user following. Leadership videos must be authentic and should focus on a specific point. Sharing the experience of professionals and starting a conversation with your target audience is the key. 

Webinars

Webinars are good to educate potential customers about products and about the issues that exist in the industry. When planning new webinars, think about how to repurpose the old videos you have. Design your webinar in such a way that bite-sized video clips can be included in that. 

Live Streaming Video Business Opportunities

Live streaming hasn’t been with us for long, but it is quickly gaining significance and attention among people and brands who are looking for innovative ways to deliver content to the audience. Live streaming is a powerful channel to deliver content to your viewers if you are planning about starting a sports business. As with any other marketing channels, it comes with its own challenges. However, the challenges offered by live streaming dominates the benefits it offers. Besides the benefits, live streaming offers a sense of excitement for viewers. It makes the audience feel exclusive and inclusive at the same time.

Viewers Consume Videos on Your Time

The biggest advantage of live streaming for businesses is that the audience consumes content on your time, not on their time. This implies that you are engaging with the audience who care about your brand and find your video content extremely beneficial. You are automatically targeting content at an audience that is more likely to follow and convert. No other tool is capable of achieving what live streaming does. 

Reach Highly Targeted Niches

As already said, viewing a live stream needs more commitment from your followers just because they have to tune in on your time regardless of whether it’s the right time for you. This helps to keep the unrelated audiences away and reach a highly targeted audience without any additional efforts. 

Takes Less Time to Implement

Implementing live stream takes less time as it just takes a button click. Unlike traditional video production like vlogs or shows, it exactly takes 5 minutes to create a 5-minute video. That’s it. However, if you are not using social media platforms to live steam, it takes a one-time effort to make a video sharing website and you will be ready to live stream anytime, anywhere. 

Grow Your Audience

Maybe the best thing about live streaming is that, you can grow your audience surpassing the geographical limits. The larger your audience is; the more chance you get to convert them into customers. If you want to implement live streaming solution for sports, it will help to expand your follower base considerably. 

Real-Time Engagement

One of the major reasons why live streaming is continuously making an impact on marketing is due to its ability to offer real-time user engagement and join direct communication with the influencer. Whenever you see a pre-reordered video, you are viewing the work of the past. However, live streaming facilitates real-time engagement benefits for users as it happens in the now. Not just real-time engagement, it also provides the opportunity to offer Q&A sessions, live support, and a lot more. You can effectively convey your brand’s story in real-time. 

Ability To Repurpose Content

Though this point applies to any type of content, live videos can also be easily converted to other types of content such as a published video transcript on your website or as a reproduced video on YouTube. The options are limitless. Whatever is the case, it is always recommended to repurpose content for a broader reach of your brand message. 

A Great Way To Cultivate Trust

Live streaming is surprisingly beneficial to create a close bond with your target audience. As you will be talking with your viewers in the most natural and real way, they feel as if they are being part of authentic interaction. Yes! Even authentic than pre-recorded and edited videos, which are well scripted. Businesses can increase trustworthiness with the help of live streaming, which leads to a great influence across the social space and helps in better conversion when promoting products and services. This will also have a direct impact on customer retention and loyalty, allowing the delivery of high-quality content immediately.

Facilitates High-Quality Content Delivery

Considering the nature of live streaming videos in general, it helps businesses to deliver the best quality content to their viewers in a convenient way. Be it news, product releases, business events, live streams bring them to the attention of followers instantaneously. Brands can also run product promotions through live streaming and offer exclusive access to viewers for a limited time- a very effective way to increase conversions and revenue. The sense of urgency created by live streaming makes it compelling to watch, making it ideal for the flash sales of products and services. 

Plenty of Opportunities For Monetization

Pay-per-view-model-streamhash

Source: streamingvideoprovider.com

For businesses that focus on generating income from websites and social channels, live streaming unveils some great monetization opportunities to monetize live sports events

Some of the best strategies to monetize live streaming are as follows.

– Charging viewers for exclusive access to webinars

-Offering paid product reviews and getting sponsorships

-Driving traffic to your existing website or affiliate offer

-Insert Ads in the live streaming broadcast

-Selling your own products

-Selling the entire broadcast to other publishers.

Better Brand Exposure

Live streaming solution for sports is not just about highlighting your brand in front of your potential customers; you actually get a chance to educate your audience about your brand and the services you offer. This manages to bring some amazing opportunities that can be very rewarding at the end. It helps to promote your business like never before with an outcome much appreciated.  

Why Video Streaming is Important

Video streaming services have changed the way people consume sports events and it is for the better. Here are some of the benefits of video streaming.

Instant Playback

Whether it is sports videos or any other videos in general, video streaming allows instant playback. Compared to the old days when people had to tune to into TV alone to watch shows and sports events, online streaming makes the content available in real-time and can be accessed by viewers regardless of their location. 

Cheap

Given that there is no additional cost involved when choosing the delivery medium, videos can be cheaply distributed over the web. Even if some exclusive videos are offered for a price, it is much cheaper when compared to the other entertainment channels. Learning how to stream sports online can be of great significance as it is one of the affordable marketing tools. 

More Options To Explore

With video-on-demand platforms like YouTube, Netflix, and Hulu, today’s audience has a broad range of options when it comes to the choice of online video content. Earlier if you wanted to watch the shows, you had to purchase or buy DVDs. It was required to watch what you have rented or purchased completely but now it is very easy to preview a show and decide whether to watch it or not, without having to pay extra costs. If you looking for how to start a sports website, ensure that incorporate similar features to make it easier for viewers to choose content. 

Make Event Coverage Easier

These days, social media platforms like Instagram or Facebook is used to live stream, as it is easy for brands to broadcast their events without having to pay anything extra. This very significant technology helps to make event coverages easier than ever. You can also start a sports business online to make event coverages easier. 

Discourages Content Piracy

The creative video industry has been suffering from piracy issues for a very long time. Many new solutions to combat piracy issues are enforced by brands, but affordability was always a problem. However, online video streaming makes entertainment very convenient and affordable. For the same reason, viewers prefer to subscribe to video streaming websites than watching pirated copies of videos and media. Hence if you are looking for different ways on how to start a sports website, now is the right time as the industry is thriving. 

What You Need To Know About OTT Networks

Over the top or OTT is the term used for the delivery of TV and film content via the internet. Traditionally viewers were required to subscribe to a traditional cable network to watch favorite shows and movies at home. However, with the emergence of OTT platforms like YouTube, and Netflix, it changed how people consume entertainment. 

Popular video streaming services made it possible to deliver video service over the top of the Internet rather than through expensive broadcasters and telecom providers. That is why it is significant to create a website like YouTube, Netflix, ESPN, or Twitch if you are into content production or event organization. 

How Do OTT Platforms Deliver Content to Viewers?

In general, OTT platforms use an online video platform or back-end, which typically handles all the media, subscriptions, users, security and rights, etc. of the platform. The back-end is what communicates with different customer devices. The most common hardware devices used for the stream are streaming boxes or TV followed by smart TVs and internet-connected gaming consoles. 

There are several development challenges involved to deliver your content to every device because each device comes with its own development stacks to create apps. A good video-sharing CMS will help to run your own video blog and it comes with additional features like SEO optimization, inbuilt security, tracking system, and a lot more. 

What are the Biggest OTT Opportunities?

With video streaming services on the rise globally, OTT technology has immense potential with brands like YouTube and Netflix expanding internationally. Beyond global adoption rates, major opportunities exist in both entertainment and non-entertainment markets. Recent surveys show that over 50% of OTT subscribers pay for educational content in the form of instructional streaming platforms. Streams that focus on health-based content and children’s programming hold a lot of potentials. 

OTT platforms must also consider the advantages of tired monetization. Even though most OTT solutions are subscription-based, over 20% of subscribers also made in-app purchases last year. If you plan to start a sports business online, casting a couple of monetization methods can help your OTT solution to grow in the years ahead. 

With that said, as the OTT sector has moved towards live programming, sports have also become an increasingly significant part of it. The arrival of online video content without the addition of sports was a big thing several years ago. However, today we are seeing the insertion of sports into the mix by major OTT providers. With cloud-based live sports streaming software now capable of handling live content day in and out, there is an increasing amount of interest shown in carrying live events. We are currently seeing the growing trends for sports brands to go OTT themselves to reach their audience is also being a clear indicator of changing TV viewing habits. 

For example, Formula One has revealed its own OTT service will expand to eight new territories in 2019. 

Formula-One-has-revealed-its-own-OTT-service

When it comes to established OTT players, while Netflix denies taking any interest, Amazon is rapidly becoming a major force in sports. This itself is showing the NFL’s Thursday Night Football on both Prime and its Twitch subsidiary. Twitch is already a leader in the broadcast of game live streaming and eSports competitions. 

If you are thinking about how to make a sports streaming website, now is the right time to enter the market with your sports streaming platform. The opportunity has never been greater with cloud-based technology helping sports brands and organizations to launch new OTT services directly targeting customers at a greater speed and much lower cost than just a few years ago. 

E-sport Trends in the Video Streaming Industry

A new era of sports viewing is here and sports media companies are focused on delivering what customers really want- High quality and a reliable live stream of their favorite sports events. If you want to learn about how to stream sports online, understanding top industry trends can help. 

Let’s see some of the current e-sports trends in the video streaming market. 

Viewers Willing to Pay for Streaming

Sports fans are ready to spend money on a sport-streaming website than watching it on TV networks. On average, fans are ready to pay around $23 per month for unlimited access to live sports on any platform. With that said, the majority of sports fans prefer interactive content that offers the ability to chat with other fans while watching live sports. 

More Focus on Latency

Earlier, the negative effects of latency used to affect the quality of live streams. Imagine you are watching a major game online and there is a lag in audio and video synchronization, which will ruin the whole viewing experience. Even as online streaming continues to grow in popularity, there are cases of broadcast feeds arriving a couple of seconds before the online feeds which are becoming a great problem. For the same reason, solving latency issues is one of the hit industry trends for 2019. Many digital media brands use the best sports streaming software integrated with CDN to offer a great viewing experience to the audience without any lags. 

Solving Piracy Issues

While the shift to OTT is great, it also increases the danger of piracy. Researches shows over 50 unique illegal streamers were active during the UEFA Champions League knockout stages. Brands are increasingly becoming aware of the piracy threats and started to offer security features to streamers. In the coming years, we will see active collaboration between content owners and content protection technology brands to maintain the value of sports content by combating piracy threats. 

Live Interviews With Athletes 

Sport streaming websites facilitate real-time communication with sportsmen and women to increase fan engagement at sports events. An opportunity to meet their favorite sports star is enough to encourage most fans to attend more games and tournaments. Live experiences or being in the moment is just as significant as engaging with the game itself. If you are thinking about starting a sports business, ensure you incorporate live sessions with popular sports stars. 

Conclusion

It’s encouraging to see how technology is influencing live streaming space as more platforms enter the industry. OTT grows in popularity among audiences, and brands are seeking innovative ways to ensure that regulatory measures are being met. However, what it ultimately comes down to is the ability to deliver the best possible experience to viewers. A professional live sports streaming software can help you deliver top-quality streaming services to your audience. 

If you are a sports enthusiast wishing to build your own sports live stream setup, contact us for robust live sports streaming services with custom application development.

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How to Build ROI With Your Original Video Content? https://streamhash.com/how-to-build-roi-with-your-original-video-content/ https://streamhash.com/how-to-build-roi-with-your-original-video-content/#respond Wed, 23 Oct 2019 12:54:48 +0000 https://streamhash.com/?p=5404 Video has become popular among the rising generation. Go through your social feeds, chances are most of the posts would be videos. Indeed, videos on Facebook alone have over 8 million average views. Why is it so? What is the reason for the rising popularity of videos? 

In essence, the video combines the two mediums to catch viewers’ attention- visuals and audio. Opposed to text alone, combining both audio and visuals helps in conveying a message more effectively. The human brain loves videos because is it is wired to grasp visual content between pages loaded with texts. 

Best Plans To Video Marketing Strategy

Whether you want to create a video sharing website like YouTube or just looking for ways to increase your existing ROIs, a well-defined video marketing strategy is necessary. While on a fundamental level, videos are important, but you need an efficient marketing strategy to take it to the next level. 

So how to launch a video marketing strategy to bring more engagement and better results? 

Start with the following. 

Understand Your Audience and Set the Goals

Every marketing campaign must start with research. You must begin by defining your target audience. What type of content they are interested in, what challenges they engage the most? There is absolutely no point in making great videos and having it on platforms your viewers don’t visit? 

Additionally, define the goals you are trying to achieve with a particular content. Do you want to drive traffic, sales, create some awareness, or achieve them all? To capitalize on your video’s ability to improve ROI and connect with your viewers, use the right tone and message to reach them. It is important to gather customer insights to know the type of videos to focus on and how much money you must spend in creating them. 

Stick to a Realistic Budget

Most people make the mistake of assuming that putting in a lot of money into creating videos can make it successful. That is not the case always. When it comes to creating videos, set realistic campaign goals and define the budget. For example, spending a lot on short videos on social media is not a good idea. Instead, if you consider a captivating audience from a competitive niche, planning for a high budget makes sense. 

Optimize Your Videos For Each Channel

Depending on the channel you pick to launch your videos on, you have to optimize them to drive engagements as per native prospects of the channel. For Instagram, upload short videos directly. However, if you are creating for YouTube, you have to focus on creating high-quality videos that are refined to your target audience. Whereas video optimization for Twitter is all about finding the balance between using the right keywords and fine-tune targeting.

How to Sell Video Content Online?

Have you been consistently creating video content, but not having luck with generating revenue in spite of having huge earning potentials? Selling videos online has come a long way in the past decade. The market has shifted from selling DVDs to on-demand, and now, live streaming. Like any other sales challenge, selling videos online is all about the right combination of good content, great marketing, understanding your target audience in-depth and more. 

Here is a comprehensive guide on how to sell video content online and some tips for success. 

Effective tips to sell your video content online 

Some people assume that improving ROI with video content is just about having great content. Yes, good videos sell themselves, but that is not just enough and is not true for all niches. Let’s have a look at some of the best tips to sell your video content.

  • Create Content Worth Selling

Most people create low quality, duplicate content and upload it to any platform, and then worry about not being able to make any money. It is not just enough to create a website like YouTube and upload as many videos to generate revenue. To make a good amount of money from your videos, it has to be good. You must put in your creativity and talent to come with a masterpiece that is worth selling. Keep in mind that any money generating strategy takes a significant amount of time. Make sure you choose the most marketable content, style, and present it in the best way possible to the audience. 

  • Upload and Organize Your Videos

Once you have your videos ready, the next step is to upload them to video-sharing platforms of your choice. You can upload your videos to sites like YouTube, but these platforms take complete control in terms of publishing a video and they hold the right to take down your videos without any prior notice. Alternatively, you can also create video sharing websites like YouTube of your own and upload your video content there. 

Related Content5 Video Streaming Business Models that Could Make You a Millionaire

When uploading videos to your platform, content organization is important to ensure maximum engagement with the audience. You can create a similar menu to help you categorize your videos into the right groups. You can use the best open-source video CMS platform to keep your videos well organized and to schedule content automatically for delivering a quality experience to the viewers.

  • Promote Your Videos

Make it a habit to promote your videos through social media channels to reach a wide audience. You can also live stream to announce the launch with the right strategies that focus on your target audience. You can also use platforms like YouTube to bring in a great amount of traffic to your website. Reach out to your audience via emails and alert them about your new videos and product launch.

Sell Video Content Online

Video broadcasters can earn by offering on-demand video content and by live streaming to viewers. In either way, you must implement efficient business models to make a significant amount of money. Here are some of the business models to follow. 

Pay-Per-View Model

Pay-per-view-model-streamhash

Pay per view is an effective business model to sell your videos online. You can set a fixed price for your content and viewers have to pay the same to watch your videos. If you want to offer your audience various choices to access your videos, you can create multiple pay-per-view price options. For example, you can set a $5 price for 1-hour of access and set another price of $30 for full-day access, etc. 

Subscription Model

If you want to create a website like YouTube, you need not exactly follow the business model that they follow. Instead, you can limit the access of your videos to your audience via a subscription. Subscriptions can be weekly, monthly, quarterly, or yearly. This model works great when you have ongoing content to offer to your viewers, like a series or episodic content. 

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Advertisement Model


The advertisement model is the primary YouTube business model using which YouTube makes most of its revenue. If you want to create a video sharing website like YouTube and offer free content, but still make money, this model is the right pick. Ad-model offers free videos, but advertisements will have inserted in between free videos. Video owners earn money from sponsors who want to promote their Ads. However, you must have a popular video sharing platform with a consistent user base to make money with the Ad-based model. It works only when you have a massive user base as YouTube has.

Business Benefits of Creating a Video Sharing Website

Video marketing is one of the newest additions to your marketing toolbox. It is worth considering promoting your business via videos. Not because everyone is doing it, but because videos are one of the most versatile and profitable digital marketing tools today. Advancements in technology, social networking tools, and development of video sharing CMS have made the display and distribution of video easier. 

Having a video sharing website calls for a video marketing strategy that can benefit your business in multiple ways and differentiate you from your competitors. Here are some benefits video sharing websites can bring in to your business. 

Product Demonstration

Videos can make business communication a lot more powerful and effective. Doing product demonstrations through videos can have a great impact on training, marketing, and sales. Once the videos are ready and uploaded on your website, you can easily share them. 

Social Engagement

Social media is growing alongside video. Over half of the global population uses social media and the numbers are only rising. As reported by various sources, social videos have a high share rate compared to text and video combined. Make sure that you offer educational or fact-based videos to your audience along with entertainment to drive engagement. It is also vital to create content that resonates with your viewers’ choices.

Boosts Email Campaigns 

When you are creating videos, ensure that you incorporate it into your email marketing campaigns. It has been seen that an introductory email with a video in it increases click-through rate by 96%. The modern customers want to see the product in action. Due to the ease of consumption, video engages even the laziest buyers. 

Google Love Videos

Videos help to increase the time spent by visitors on your website. This kind of longer exposures increases trust and signals search engines that your site has great content. If you have a video embedded on your website, you are 50 times more likely to show up first in search results. Make sure to optimize your videos on your website for SEO. Give catchy titles and clear descriptions. Add a link back to your site, products, and services. Explore the world of interactive videos to encourage engagements even more.

Video Doesn’t Have to be on a Film Studio Budget or Schedule

We all know that video marketing is an integral part to improve ROI, but how easy is it to create high-quality videos? Creating great videos on a budget is a significant challenge to tackle. However, there are effective ways to create top-quality videos without having a high budget or a schedule.

Invest in the Basics

If you are a content creator who plans to shoot many videos, invest in a good quality video gear like a digital camera, microphone, tripod, and lighting kit. Being a long-term investment, it is important to adhere to this if you are planning to film videos on your own. If you want to create business videos for your company, you can also collaborate with professional content creators to come up with quality videos. Using your smartphones to shoot videos is also a great idea to start with, but you should consider upgrading your MO as you grow. 

Keep Your Videos Short

Keep-your-videos-short-streamhash

Viewers, in general, have limited patience and attention span. If you want to drive maximum engagement for your videos, make sure it doesn’t exceed 2 minutes. Make your script as short as possible and ensure you take down unnecessary bits during editing. This not only helps to keep your viewers engaged, but it also reduces the cost if you are hiring a designer to edit your videos. 

Create a Video Strategy

If you want to create videos on a minimum budget, you must have an efficient video strategy. This helps you to reduce additional costs by driving your focus in the right direction. Having a video marketing strategy can help you create more high-quality videos. Some important aspects of an effective video strategy are as follows. 

  • Your budget 
  • Ideal target audience
  • Objectives to share videos online
  • The frequency of uploading videos.
  • The type of content required as per your objectives

How video sharing scripts can help video content?

A few years ago, the answer to the question ‘how to make a website like YouTube without coding, was near to impossible. However, today, technology has practically made it possible. Launching a video sharing website is no more a difficult task, thanks to ready-made video sharing scripts. 

Video sharing scripts are ready-made clone scripts that help you to launch your video streaming business and the website instantly. However, not all video-sharing website scripts are competent to fulfill your needs. You must go for a white-labeled solution to acquire full-fledged features and the ability to customize the script so that it matches your brand identity and expectations. Let’s see what you can achieve with video sharing scripts these days. 

Create Video Sharing Websites

If you are a content creator or a business trying to achieve from more than what YouTube or Vimeo can offer, you need to build your video sharing website. Video sharing scripts can build clones of popular video sharing websites like YouTube, Twitch, Daily Motion, or Vimeo. If you want to start a website like YouTube in a cost-effective way, there are no better ways than video scripts. With your video-sharing website, you can incorporate an advertisement model, subscription model, transactional model, or a combination of all three to monetize extra. 

Enterprise Video Content Management

Businesses can utilize videos for promotions, Ads, brand education, tutorials, customer support, and for a lot more. The challenge is to organize the videos systematically and a video CMS helps with that. 

Public video sharing platforms like YouTube doesn’t allow you to classify proprietary videos to avoid unintentional distribution with an unauthorized audience, which is critical for enterprises. That is why you must have your own open-source video CMS to utilize video categorization, scheduling, having access control at multiple levels, authorized distribution, etc. 

Monetization

Monetization-streamhash

If you are a video creator, you must have goals beyond video sharing. You might be looking for answers to questions like how to sell video content online. Websites like YouTube and Daily Motion are the best platforms to start with. However, if you are already on these channels, you know Ad-monetization is not enough to build a stable career of your own. Having a video sharing platform of your own will allow you to formulate your policies and this will, in turn, bring in more revenue. 

Live Streaming

Video sharing scripts also offer live streaming solutions to incorporate the endless benefits of real-time videos in your business. Businesses can use live streams to interconnect and inter-promote their platforms. Moreover, it also offers a broad range of benefits like growing your audience, reduces training costs, increases ROI, improves audience interaction, makes sales better, etc. 

How to Measure the Success of Your Video Content?

Now that you know how to establish the best video marketing strategy for your business, you need to measure the success of your video content campaigns. Before you get into the metrics, you need to define success that will allow you to do the right analysis of the success of your videos. List down what you are trying to achieve. Sharpen your focus to one goal at a time and determine the type of audience to whom you will be addressing the videos. 

Here are some of the important metrics you must measure to know how successful your videos are. 

Views to Know the Scope of Your Influence

Views for your videos are the most important metrics you need to measure to know the scope of your influence. The number of times your videos have been watched tells about to extent to which you reached among your target audience. However, don’t analyze the number of views as the ultimate element of success as it is the shallowest indication of your campaigns. Views represent the first step of the whole process of measuring the success of your videos. Besides, when you first create a video sharing website like YouTube, it takes some time to generate a desirable number of views with your new website. The quality of the content contributes to an increased number of views. 

Engagement to Measure Quality

Have a look at the engagement you get from your target audience to measure the quality of your videos. When you make a website like YouTube, keep a check on the quality of the videos uploaded to the site as engagement is linked directly to the quality and uniqueness of the content. Engagement goes beyond the view count, a good engagement for your video shows how successful your videos are in reaching and connecting with your audience. This also shows that whether your videos can deliver the message you want to convey. 

Play Rate to Assess the Relevance

Having your videos embedded on your site using the best video sharing CMS contributes to improvement on two major metrics simultaneously- play count and page views. Play rate of videos is a blend of these two metrics and shows the number of people who visited your website and watched your videos. Play rates help to understand the type of content that gets more responses from the audience. It is also a good indicator of the ideal location of videos on your site. It gives a clear idea of whether your videos are in the right place to invite attention. This metric helps to gain insights that assist in making structural changes to your website for engaging the viewers into pre-designed call-to-actions, too. 

Shares to Evaluate Social Impact

Create a YouTube-like website to upload and share your content, which can have a great impact on your social engagement. The number of people sharing your videos can say a lot about its ability to reach and connect with viewers. Shareability is a quality to incorporate in your content because it multiplies your marketing efforts and increases views significantly, which in turn have a positive influence on your ROI. 

CTR to Measure Client Reactions

Click-through-rate or CTR shows the percentage of viewers who click on the call-to-action that you have incorporated your videos. If you are planning to create a YouTube-like website, CTR is something that you have to consider to analyze the ability of engagements in your videos. Having a high CTR indicates that you were successful in making your audience watch your videos until a call-to-action showed up. 

Analyzing your video content from the CTR angle is critical to measure their power to generate sales and conversions. If you see, despite more people watching your videos, the number of sales doesn’t go up, understand that you must change the location of your CTA. 

Conversion Rate to Measure Success

Conversation rate is arguably the most significant metric of all, especially if you are looking to measure the success of your video content. Conversion rate measures the total number of leads or customers your video was able to gain. However, it is one of the most difficult metrics to evaluate and you need resources like Google Analytics to measure it right. The important step is to define the meaning of conversions to you. For example, it can be a visitor clicking on a thumbnail, downloading something, filling out a form, or even buying your products.

Conclusion

Today, more than ever, content creators and brands are realizing the business benefits of video content. With the myriad of content choices and ways to create video sharing websites like YouTube, videos have become a core way to drive engagement and brand awareness. Content owners with a vast library of videos must move beyond the Ad-supported video platforms and build their own business models to improve ROI with original video content. Create a video sharing website of your own using the best open source video CMS platform and feature your content to generate untapped revenue, rather than dealing with the limitations of third-party platforms. 

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Is shoppable video the next revenue stream for OTT services https://streamhash.com/shoppable-ott-service-platform/ https://streamhash.com/shoppable-ott-service-platform/#respond Sat, 12 Oct 2019 10:45:21 +0000 https://streamhash.com/?p=5368 How many times have you watched a video and seen a product that instantly caught your eye? And then you proceed to the description to find the product link. You are not alone. Now imagine the ability to click on a product, add to the cart, and checkout- all within a video or after the video. This is the value proposition that drives the concept of shoppable video. 

What is Shoppable Video?

A shoppable video is a multimedia recording that allows users to initiate a purchase from the video. More advanced versions of shoppable videos allow you to directly make a purchase from the video window itself. Whereas, in a non-interactive video, the URL of the product link is displayed instead of a clickable action. Shoppable videos are a type of interactive video.

How Does It Work?

Shoppable videos are the right blend of commerce and content. A shoppable video content removes the gap between the content and the underlying buying process. Creating an impressive content is very important as it ensures people are watching your full video and not miss the products displayed in between.

Features like Hulu’s shoppable previews allow the on-demand audience to buy movie tickets with just their remotes. This is a practical tool that simplifies the whole process into instant sales.

How-does-it-work-streamhash

Source:.mediapost.com

As technology keeps advancing, more interactive elements and shoppability will be integrated into the viewer’s favorite movies and TV shows on OTT platforms. Shoppable videos are a perfect way to help shoppers make purchase decisions. Ultimately, leading to a significant boost in sales. The audience is looking for more engaging and interactive content from their favorite brands. You can incorporate shoppable content into your OTT platform and leverage the most potential revenue stream. For launching your OTT platform, you can use ready-made solutions to stream your video content.  

Brands are looking for ways to reduce the gap between marketing and purchasing. Shoppable videos are able to achieve both. It helps to build a personal link between a customer and products to increase customer engagement. Most importantly, this shortens the customer decision making a path to boost your sales. 

Benefits of Shoppable Videos 

There are many benefits associated with shoppable videos and marketing products on an OTT platform. Some of them are:

Simplified Buying Funnel

The video content becomes instantly shoppable and this simplifies the buying funnel. 

Increased Customer Engagement

Shoppable videos have increased customer engagement and offer optimum ROI. They are one of the perfect ways to increase user engagement, conversion rate and to decrease shopping cart abandonment rates. 

Invaluable Performance Insights 

Most OTT platforms, offering shoppable videos also gather significant real-time performance data. This data allows businesses to find out the best performing elements of their campaigns. Ultimately, it helps to get more potential customers. 

Top strategies to launch successful shoppable videos

Here are the top strategies that OTT services must implement in their platform to launch successful shoppable videos.

Incorporate Shopping Into The Viewer’s Experience

People are inspired by the products in the videos they watch. However, there is no easy way to direct customers into the buying process. OTT platforms can shorten the search and buying cycle and make the shopping experience seamless with convenient shoppable videos. For the same reasons, most customers are more likely to become open to shoppable videos as a part of their regular viewing experience. 

Craft a Less Intrusive Experience

Shoppable videos improve the viewing experience. However, if not designed in the right way, they might just not give the desired results. Today, most videos add dots to indicate the interactive element. However, OTT providers must design a less intrusive experience to notify viewers about shoppable elements in the videos they are watching. The cues can either appear in the opening part or during the end credits, which can be switched on or off as required. 

Create Branded Content In A Measurable Way

Branded content is a new emergence in OTT programming and live streaming platforms. Brands are subtle when it comes to product placement in videos, but this just provides brand impression data. However, with shoppable videos, content owners can track click-to-view, click-to-buy, and click-to-share interactions, and ultimately will get a clear view of conversion data.

Branded content within a movie or TV show allow the audience to either seek more info about the product onscreen or click-to-buy. This may transform the way brands and content owners monetize using this Ad format. 

Don’t Overdo Interactivity

Interactive OTT opens up plenty of opportunities to offer customers with everything from general entertainment to super-niche offers. It activates new revenue streams like shoppable videos, non-intrusive sponsorships, and individually targeted advertising. 

There is no better time to convert a visitor when they are enjoying a well-crafted content. Whether it’s a shoppable show, or purchasing products from a favorite artist, or ability to donate to your favorite filmmaker, any video commerce is easy to use and frictionless. Most importantly, it must never get in the way of content, but must be able to enhance and convert it. 

Conclusion

For OTT players, customer acquisition and retention is a major challenge. Revenue models that are subscription-based, ad-centric or a combination of both only offer a sustainable business model to a certain extent. Shoppable videos give a completely new revenue stream potential that also helps to differentiate OTT service offerings in the midst of tight competitions. 

By adding commerce and interactive elements, OTT and live streaming platforms can explore the measurable impact of shoppable videos in their sales. Shoppable videos can link directly to the point of purchase, allowing OTT platforms to go beyond general advertising. 

Moreover, advertisers can get some additional ways to market their products and uncover user buying preferences, all with the trackable conversions and data they desire. The possibilities with shoppable video commerce can be endless. 

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